The 4-Part Local Marketing System
If one part is missing, your marketing is leaking money. Fix the system. Build predictable growth.
System Overview
Visibility
Billboard Test
Attraction
Front Door Offer
Conversion
Don't Be a Ghost
Retention
Coffee Shop Effect
⚡ Bottom Line: If one part is missing, your marketing is leaking money.
Visibility: The Billboard Test
1
Google Business Profile
Optimize your GBP to appear in local searches and map results
2
Reviews & Reputation
Build social proof through authentic customer testimonials
3
Local Search Visibility
Ensure your business appears when locals search for your services
Attraction: The Front Door Offer
Conversion: Don't Be a Ghost
Automated Reminders
Use technology to ensure prospects don't forget appointments
Simple Follow-up
Implement straightforward communication sequences after initial contact
Trust-building Scripts
Utilize proven language patterns that establish credibility and confidence
Retention: The Coffee Shop Effect
Memberships & Subscriptions
Create recurring revenue through ongoing customer relationships
Referral Systems
Implement structured programs that encourage customers to bring friends
Upsells & Add-ons
Offer complementary products and services to increase customer value
System Integration: Visibility + Attraction
When visibility and attraction work together, your marketing effectiveness increases dramatically. Customers who find you easily (visibility) are more likely to respond to compelling offers (attraction).
System Integration: Conversion + Retention
Effective conversion processes paired with strong retention strategies multiply customer lifetime value. Converting once is valuable, but keeping customers coming back creates sustainable growth.
The Complete System Impact
⚡ Bottom Line: If one part is missing, your marketing is leaking money.
Fix the System. Build Predictable Growth.
Audit Your Current System
Identify which components need strengthening
Implement Missing Elements
Add the components you're currently lacking
Optimize Integration
Ensure all four parts work together seamlessly
Measure Results
Track key metrics for each system component
Fix the system. Build predictable growth.
Book Your Clarity Session
Take the first step towards building a predictable 4-part local marketing system.
Schedule a session to explore how our expertise can align with your business goals and drive measurable results.